Instructor
This comprehensive khóa học will equip you with the knowledge and skills to conduct professional UX research and user testing. You'll learn how to plan and execute research studies that provide meaningful insights into user behavior, needs, and motivations.
The curriculum covers a wide range of research methodologies including user interviews, surveys, card sorting, usability testing, A/B testing, and analytics analysis. You'll learn when to apply each method and how to analyze the resulting data to inform your design decisions.
Through practical exercises and real-world case studies, you'll develop the critical thinking skills needed to translate research findings into actionable design improvements. By the end of the khóa học, you'll be able to confidently advocate for user needs with evidence-based insights and create products that truly resonate with your target audience.
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